Swipelog 4

Gunn’s 12 Types of Ads

Source: Watson, Youtube (2019)

Type: Social media ad, video ad

·Benefit highlighted: 

            The unique selling proposition is the products they is sold in Watson, because this advertising involve those products into the lyrics of the ad. Watson sold personal product and other things, so this video ad introduce the personal product that can be seen in Watson, such as shampoo, deodorant ,cosmetic, nail polish and more products.

·What I Like about the ad:

            The impressive part of this ad is it body copy, this ad go through a song surround a family which is celebrating Chinese New Year. The gunn’s type in the body copy is type five, Exemplary story Show the actual benefit, because the pretty lady and handsome men show the result after using those product. Such as, after using the cosmetic she look marvelous, and after using the shampoo and deodorant the men look fresh and smart.

The gunn’s type in the video is type eight Ongoing character and celebrities. The actor in the video ad has a famous Youtuber which had many followers in her social media account. Thus, there’s other famous celebrity that take part in this ad too. Next, the second gunn’s type we can find in this ad is type seven Presenter testimonial “tell it”, this ad create a song which include a scenario of that family and products that is sold in Watson.

Thus, this is a Malaysia video ad, so it involved the culture, language too. Such as there’s three musician outside the ”house” to play background music. The  three musician race is Malay, Chinese and Indian, which represent the three major culture that live in Malaysia.

            This video ad made the right choice in choosing the actor, good song, nice scenario and clear image. Although it have many benefit but there’s weakness too. The video ad is too long, not straight to the point, does not combine the front part and the back part nicely which give some strange feel to the audience.

            Moreover, the background of this video is pushing too hard, because this video might look like an Chinese New Year celebrating video, but it’s only introducing the product that is selling in Watson. Which make the audience feel forced to buy product while watching this video.

Source:

https://chloewalkermedia.wordpress.com/simons-project-2/unit-19-advertising-production/12-types-of-advertising/

·Others:

            This ad attract my attention and make me what to continue watching this video ad is because the unique and the song flow right off the tongue. Although this as is very impressive but there’s still some weakness, as the video is too long and slow progressive. I saw comments that say they did not finish watching the full video as it is too boring, the advertising is too pushing and does not create the desire for customer to buy.

Source:

https://www.facebook.com/macpieentertainment/

https://en.m.wikipedia.org/wiki/Video_advertising

https://youtu.be/cVE0byYZgM0

Swipelog post 4

Gunn’s 12 Types of ads

Source : Business Insider (2011)

                                 

·Type: Magazine print ad, social media ad, advertising board ad

·Benefit highlighted

The USP is how fresh is McDonald food is, because the fish in the ad look alive “in” the burger . Although the real Fillet-O-Fish that customer buy does not have an  alive moving fish in the burger, but it stand the fish filet is very fresh and made with fish which is not made with other chemical product . Moreover it also show the fish you eat is so fresh like the fish is swimming in your mouth. 

·What I like about the ad:

I chose this McDonald Flit-O-Fish is not only because fish burger is my favourite burger is also the impression of this ad is special. The visual is catchy, because it is special. Audience will first confuse what does Filet-O-Fish look like this, invisible and an alive fish? The visual used gunn’s  advertising type eleven, because type eleven is Unique Personality property which spots highlighted something indigenous to the product that make the product stand out. This McDonald’s Fillet-O-Fish using this method by it make the burger invisible like a fish bowl and the fish fillet is a swimming alive fish. Next gunn’s advertising type nine is also can be seen in the ad because type nine is Show Benefit through a symbol, analogy or exaggerated graphic. This ad used fish that is swimming in a burger-like fish bowl .Thus, the whole advertising is simple and comfortable to see, it is straight to the point and clean.

The headline is nice too, because it straight to the point, introduce one of the burger in McDonald burger series – Fillet-O-Fish. The gunn’s advertising in headline is type eight, although there’s no celebrity in the ad but the headline:” Filet-O-Fish” let audience know the main point of this advertising. Thus, for people who like Filet-O-Fish and often order fish burger will also get attracted to this advertising.

Source:

https://www.slideshare.net/velungu/donald-gunns-12-advertising-types

·Others:

            There’s 12 type of Gunn’s advertising, in an advertising we can at least find one or two type in it. Next, when making an advertising we can use gunn’s concept to make our advertising better. Amazing advertising is around the world. Different advertising has different ways of catching the audience attention. There’s still other interesting ad, lets discovered and identify those ad.

Source:

https://www.quora.com/What-are-the-most-interesting-ad-designs

https://www.businessinsider.com.au/x-amazing-mcdonalds-ads-that-will-never-be-seen-in-america-2011-12#japan-ronald-mcdonald-as-fetish-object-1

Swipelog post 3

AIDCA

Source: Ads of the World(2015)

Type: Magazine print ad

·Benefit highlighted: 

Consumer benefit is the main Unique selling point because in the ad it   show the important of buying an insurances, and why we should buy an insurances. Thus, the most important is buying the right insurance with the right insurance company and choosing the right agents.

·Ad’s Appeal: 

Using the concept in AIDCA, which means Attention/ Attraction, Interest, Desire, Credible and Calls to action. 

Attraction in this ad is the headline of the ad: ”If Your Insurances Agent Is Trapped, Can She Really Be There For Your Business” It give awareness to the audience, some people think that after buying insurances is safe and no need to worry. But No, after buying insurances the dangerous is still there, and your insurances agents might no even get to you in time. So buy an insurances with the help of the agents from Trusted Choice with Trusted Choice is a guaranteed safety and the best policy.

 Interest is the visual the ad use is interesting, it make a situation which might happened in your life ,and it draw the attention of the audience to read this ad. Moreover, reader will try to think what if the men in the ad is “me” and we don’t want ourselves to be “harmed”, to not get “harmed” we need a good insurances to protect our safety even though we’re in danger or get to any trouble we can get policy and some reparation. 

Desire in the ad which make the audience wanted to find an agents in Trusted Choice to buy an insurances is the headline, lead paragraph and the visuals used in the ad. Headline tells why finding a good agents is important, because it is bad if your insurances agents has trapped and could not got to you in time when you have trouble .Next, the lead paragraph have supported about why choosing an insurances agents in trusted choice is the right choice, because customer get to see different plans of other companies, the agent can customize a best plan for the customer, and a perfect price. The visual is attractive, as it have a “problem” scene which the audience might face one day.

Credible in the ad is the lead paragraph, it have word and the tune let audience believe in it. It says the agents will give you the suggestion and the agent is free to shop many insurances companies and put together for a right plan at the right price for the customer. In this sentence customer like to give a try and tend to find a suitable insurances plan for themselves.

Calls to action in this ad is it have the website of Trusted Choice at the last sentence of the lead paragraph. Moreover, it stated there “Find Your Independent Agents” Why not give a try and see the suitable plans for ourselves and get that plan with a good price. Thus, the slogan of Trusted Choice is also convience people to find an agent at it company: ”Free to do what’s right for you” Yes, Safety is ours .If you’re not worried about your own safety ,why should I?

·The ad’s strength and weakness

The strength and weakness of this ad is –First the headline is catchy, and give awareness to the audience .As the word written there “Your Insurances Agent” audience will think about themselves, but the headline is quite long and not straight to the point, some audience might think it is waste of time and skip this ad. Next the visual is also nice as it give awareness and it have point in it, and it refer to the headline. But the weakness is same too lousy and not straight to the point, audience need time to see this ad carefully to get the point.

Source:

fb://page/216837345040119        https://en.m.wikipedia.org/wiki/Strengths_and_weaknesses_(personality)

·Others:

            Making an advertising is not hard, but making an interesting advertising is. Think out of the box, try to involve different concept in the advertising. Such as humorous , testimonial , institution and more. There’s different type of interesting advertising all over the world, they convience,  promots, give awareness and etc .One say advertising create a lasting colorful image of your product. Yes, that color can draw the attention and interest of the audience, and give them impression of the product.

Source:

http://www.creativeguerrillamarketing.com/guerrillamarketing/creativedoublepagemagazineads/

 https://businesstown.com/articles/the-secrets-to-effective-magazine-advertising/

        

Swipelog Post : Print ad

Ad Appeals: Vaseline print ad

Source        : Google; Miami ad school

Type           :Magazine Print ad

Benefit highlighted:

 Consumer benefit is the main Unique selling Proposition because it  show the  benefit of using Vaseline – Vaseline Lip Therapy. Vaseline Lip Therapy can help moisture your lip, even though your lip is crack. 

Ad’s appeal: 

Emotional appeal is shown by its character, background colour and other colour that that  present in the ad. The background colour is dark blue ,it is quite gloomy. The only bright colour is the character lips, lips in pink colour because the lips is the main point in this ad. 

Appeal to humour is they use Mona Lisa as the ad major character. I think it want to say that, Mona Lisa has been hanging and present to many people in many years. So her face has cracked , but after using Vaseline Lip Therapy her lip has turned moisture and smooth. It show the power of Vaseline, just like how the headline written. 

The ad’s strength and weakness 

                                            

The headline is right and hit the audience hearts, as many people have the problem of dry face, skin and lips. Graphics used is also quite nice, because it is straight to the point and let audience want to buy the products.  The visuals is also very attractive too, it catch the attention of the audience. The colour of the lip, make audience want to have a try on that products so their lip can be smooth too. The ad is straight to the point which is simple to know and understand.

Weakness is the size of the headline is too small, it is hard for the audience to notice it. The size of word can be bigger. Next, the background is too gloomy, and it gave the audience a feel of terrified. The terrified is because the colour in this ad use is too dark. 

Sources:https://www.nytimes.com/2010/11/09/business/media/09adco.html

                https://www.vaseline.com/us/en/products/lip-care/vaseline-lip-therapy-rosy-mini.html

Others: 

 Actually I like this and pick ad is because it is special, the present of this ad is gloomy and terrifying. But I like how the point is show and straight. It let people think and remember, it convience audience to buy Vaseline products. One of the elements used in this ad is humour , so it give impression to audience. 

Sources:https://www.canva.com/learn/print-advertising-ideas/

Persuasive elements in an ad

         The types of ad that I found for my research this time is an video ad about Iphone, Apple. My video source is from Youtube from a account called Gadget Icon 2017. This ad is a type of social media ad, we can see it at different social media app or website, such as Facebook, Instagram , Youtube and etc.

Persuasive elements in the ad

         There’s different type of persuasive element in an ad, the persuasive element I found in this ad is  headline, visual and the body copy. The first persuasive elements is headline, is the word Your Phone and Iphone.  The word is there because they want to makes some compares between the advantage and disadvantage between your phone and Iphone, so trying to tell us how good is Iphone and why you should buy one. Next is the visual, in this ad we can see they separate into half, each side stands for your phone or Iphone. The background colour is also different, but the background colour for Iphone is so much brighter and nicer. Later on, the actors use only simple movements or tools to show, the advantages of using an Iphone, and it’s very simple to understand. Moreover, the body copy, after the things the actor show ,theres words after that to tell you the “answer” of what they shown. 

How to make it even more persuasuive?         

I think this ad can become more persuasive if what they show is 100% true and no lie In it. After the ad ,I swiped down to see comments, but most of the comments I saw is what in the ad is fake, an Iphone user don’t feel the advantages like how the ad shown. Next I think they can change the work “ Your phone” to Android, because what if your phone is an Iphone? And everyone know they are comparing between Android and IOS. To make this ad even more persuasive I think Apple can try focusing on the outside too, as many people know how weak is an Iphone, you never know will it still function after dropping to the floor.

Others

        There's many way to make an ad more persuasive but we have to use the right method. Shannon Sysko create an article about ways to make an ad more persuasive. First Know Your Audience, you need to know you market audience so that you can transfer the right message.  Barbara Johnstone of the Linguistic Department at Carnegie Mellon University says there are a few ways to persuade someone.Second, add extra elements, that extra elements that you add might be the point to convince your audience. The element could be the vision of how you trying to present you product. 

Sources:Youtube

      https://youtu.be/gTXNANTzoC4

      https://youtu.be/IlIr-kxot2M      
        3-secrets-to-more-persuasive-advertising         

               what-makes-an-ad-persuasive