Persuasive elements in an ad
The types of ad that I found for my research this time is an video ad about Iphone, Apple. My video source is from Youtube from a account called Gadget Icon 2017. This ad is a type of social media ad, we can see it at different social media app or website, such as Facebook, Instagram , Youtube and etc.
Persuasive elements in the ad
There’s different type of persuasive element in an ad, the persuasive element I found in this ad is headline, visual and the body copy. The first persuasive elements is headline, is the word Your Phone and Iphone. The word is there because they want to makes some compares between the advantage and disadvantage between your phone and Iphone, so trying to tell us how good is Iphone and why you should buy one. Next is the visual, in this ad we can see they separate into half, each side stands for your phone or Iphone. The background colour is also different, but the background colour for Iphone is so much brighter and nicer. Later on, the actors use only simple movements or tools to show, the advantages of using an Iphone, and it’s very simple to understand. Moreover, the body copy, after the things the actor show ,theres words after that to tell you the “answer” of what they shown.
How to make it even more persuasuive?
I think this ad can become more persuasive if what they show is 100% true and no lie In it. After the ad ,I swiped down to see comments, but most of the comments I saw is what in the ad is fake, an Iphone user don’t feel the advantages like how the ad shown. Next I think they can change the work “ Your phone” to Android, because what if your phone is an Iphone? And everyone know they are comparing between Android and IOS.
Others
There's many way to make an ad more persuasive but we have to use the right method. Shannon Sysko create an article about ways to make an ad more persuasive. First Know Your Audience, you need to know you market audience so that you can transfer the right message. Barbara Johnstone of the Linguistic Department at Carnegie Mellon University says there are a few ways to persuade someone.Second, add extra elements, that extra elements that you add might be the point to convince your audience. The element could be the vision of how you trying to present you product.
Sources:Youtube
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