Swipelog post 3
AIDCA
Source: Ads of the World(2015)
Type: Magazine print ad
·Benefit highlighted:
Consumer benefit is the main Unique selling point because in the ad it show the important of buying an insurances, and why we should buy an insurances. Thus, the most important is buying the right insurance with the right insurance company and choosing the right agents.
·Ad’s Appeal:
Using the concept in AIDCA, which means Attention/ Attraction, Interest, Desire, Credible and Calls to action.
Attraction in this ad is the headline of the ad: ”If Your Insurances Agent Is Trapped, Can She Really Be There For Your Business” It give awareness to the audience, some people think that after buying insurances is safe and no need to worry. But No, after buying insurances the dangerous is still there, and your insurances agents might no even get to you in time. So buy an insurances with the help of the agents from Trusted Choice with Trusted Choice is a guaranteed safety and the best policy.
Interest is the visual the ad use is interesting, it make a situation which might happened in your life ,and it draw the attention of the audience to read this ad. Moreover, reader will try to think what if the men in the ad is “me” and we don’t want ourselves to be “harmed”, to not get “harmed” we need a good insurances to protect our safety even though we’re in danger or get to any trouble we can get policy and some reparation.
Desire in the ad which make the audience wanted to find an agents in Trusted Choice to buy an insurances is the headline, lead paragraph and the visuals used in the ad. Headline tells why finding a good agents is important, because it is bad if your insurances agents has trapped and could not got to you in time when you have trouble .Next, the lead paragraph have supported about why choosing an insurances agents in trusted choice is the right choice, because customer get to see different plans of other companies, the agent can customize a best plan for the customer, and a perfect price. The visual is attractive, as it have a “problem” scene which the audience might face one day.
Credible in the ad is the lead paragraph, it have word and the tune let audience believe in it. It says the agents will give you the suggestion and the agent is free to shop many insurances companies and put together for a right plan at the right price for the customer. In this sentence customer like to give a try and tend to find a suitable insurances plan for themselves.
Calls to action in this ad is it have the website of Trusted Choice at the last sentence of the lead paragraph. Moreover, it stated there “Find Your Independent Agents” Why not give a try and see the suitable plans for ourselves and get that plan with a good price. Thus, the slogan of Trusted Choice is also convience people to find an agent at it company: ”Free to do what’s right for you” Yes, Safety is ours .If you’re not worried about your own safety ,why should I?
·The ad’s strength and weakness
The strength and weakness of this ad is –First the headline is catchy, and give awareness to the audience .As the word written there “Your Insurances Agent” audience will think about themselves, but the headline is quite long and not straight to the point, some audience might think it is waste of time and skip this ad. Next the visual is also nice as it give awareness and it have point in it, and it refer to the headline. But the weakness is same too lousy and not straight to the point, audience need time to see this ad carefully to get the point.
Source:
fb://page/216837345040119 https://en.m.wikipedia.org/wiki/Strengths_and_weaknesses_(personality)
·Others:
Making an advertising is not hard, but making an interesting advertising is. Think out of the box, try to involve different concept in the advertising. Such as humorous , testimonial , institution and more. There’s different type of interesting advertising all over the world, they convience, promots, give awareness and etc .One say advertising create a lasting colorful image of your product. Yes, that color can draw the attention and interest of the audience, and give them impression of the product.
Source:
没有评论:
发表评论