Swipelog post 4
Gunn’s 12 Types of ads
Source : Business Insider (2011)
·Type: Magazine print ad, social media ad, advertising board ad
·Benefit highlighted
The USP is how fresh is McDonald food is, because the fish in the ad look alive “in” the burger . Although the real Fillet-O-Fish that customer buy does not have an alive moving fish in the burger, but it stand the fish filet is very fresh and made with fish which is not made with other chemical product . Moreover it also show the fish you eat is so fresh like the fish is swimming in your mouth.
·What I like about the ad:
I chose this McDonald Flit-O-Fish is not only because fish burger is my favourite burger is also the impression of this ad is special. The visual is catchy, because it is special. Audience will first confuse what does Filet-O-Fish look like this, invisible and an alive fish? The visual used gunn’s advertising type eleven, because type eleven is Unique Personality property which spots highlighted something indigenous to the product that make the product stand out. This McDonald’s Fillet-O-Fish using this method by it make the burger invisible like a fish bowl and the fish fillet is a swimming alive fish. Next gunn’s advertising type nine is also can be seen in the ad because type nine is Show Benefit through a symbol, analogy or exaggerated graphic. This ad used fish that is swimming in a burger-like fish bowl .Thus, the whole advertising is simple and comfortable to see, it is straight to the point and clean.
The headline is nice too, because it straight to the point, introduce one of the burger in McDonald burger series – Fillet-O-Fish. The gunn’s advertising in headline is type eight, although there’s no celebrity in the ad but the headline:” Filet-O-Fish” let audience know the main point of this advertising. Thus, for people who like Filet-O-Fish and often order fish burger will also get attracted to this advertising.
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·Others:
There’s 12 type of Gunn’s advertising, in an advertising we can at least find one or two type in it. Next, when making an advertising we can use gunn’s concept to make our advertising better. Amazing advertising is around the world. Different advertising has different ways of catching the audience attention. There’s still other interesting ad, lets discovered and identify those ad.
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