Swipelog Post : Print ad
Ad Appeals: Vaseline print ad
Source : Google; Miami ad school
Type :Magazine Print ad
Benefit highlighted:
Consumer benefit is the main Unique selling Proposition because it show the benefit of using Vaseline – Vaseline Lip Therapy. Vaseline Lip Therapy can help moisture your lip, even though your lip is crack.
Ad’s appeal:
Emotional appeal is shown by its character, background colour and other colour that that present in the ad. The background colour is dark blue ,it is quite gloomy. The only bright colour is the character lips, lips in pink colour because the lips is the main point in this ad.
Appeal to humour is they use Mona Lisa as the ad major character. I think it want to say that, Mona Lisa has been hanging and present to many people in many years. So her face has cracked , but after using Vaseline Lip Therapy her lip has turned moisture and smooth. It show the power of Vaseline, just like how the headline written.
The ad’s strength and weakness
The headline is right and hit the audience hearts, as many people have the problem of dry face, skin and lips. Graphics used is also quite nice, because it is straight to the point and let audience want to buy the products. The visuals is also very attractive too, it catch the attention of the audience. The colour of the lip, make audience want to have a try on that products so their lip can be smooth too. The ad is straight to the point which is simple to know and understand.
Weakness is the size of the headline is too small, it is hard for the audience to notice it. The size of word can be bigger. Next, the background is too gloomy, and it gave the audience a feel of terrified. The terrified is because the colour in this ad use is too dark.
Others:
Actually I like this and pick ad is because it is special, the present of this ad is gloomy and terrifying. But I like how the point is show and straight. It let people think and remember, it convience audience to buy Vaseline products. One of the elements used in this ad is humour , so it give impression to audience.
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