Visible yet Invisible with Subaru

Visible yet Invisible with Subaru

I wanted to write about this print advertisement of Subaru car because it shows the important parts we should pay attention while driving. First is the Stop, look, and go, the headline of this advertisement. “Stop, Look, and Go” stands for traffic light, is basic that every driver should know, but the reality is “Stop, prepare to Rush and Go”. Next with the help of this Subaru’s Eyesight Technology, it can help the driver to have better view of outside the car while driving. It can help stay alert and maintain distance with the can in front, alert with road buzzer and flashing indicator. This Eyesight technology of Subaru had an award-winning too.

Most of the car accidents happened and one of the major problem that causes is the eyesight of a car. A car had many dead angle or blind spot, which causes the driver not able to sees that angle or spot in a specific timing. Blind spot is usually the spot located both sides of the car, but with the new eyesight technology of Subaru’s it can prevent some accidents from happening. 

Next, the sub-headings of this advertisement is Stay in control with every drive. It kind of guarantee that the driver can control Subaru’s car stability. With evidence, there is result shows brands of cars that have the most cases of car accident. The top five car models most likely to be involved in a car accident is, Toyota Prius, Citroen Saxo, BMW 530D, BMW 330D and Peugeot 106. Subaru’s car is not in the list, maybe driving Subaru’s car is a little bit safer.

Besides that, Subaru’s advertisement is different from some of the other car advertisement. Most of the car advertisement introduce the look of the outer car or the inner part of the car. Such as the shapes of the car, the comfortable seats of the car, classic colors, engines, speaker of the cars, and more. Subaru’s car in this advertisement introduce the new technology which will bring benefits for the driver, and it emphasis the basic while driving. The use and important when the drivers sees a traffic light.

I believe this new eyesight technology will bring advantages to drivers, increase protection and make human safer on the road. Especially for newbies in driving, it can help reduce the nervous feeling while driving. This eyesight technology should involve in other cars brand and types too, as how many peoples in one country, there’s how many cars in one country too.